A steep road winds down the hillside to a taverna and car park behind the south-facing Psarou beach which lies about five kilometres south of Mykonos Town.
One of the first Mykonos beaches to be developed for mass tourism, Psarou has long been popular but has nevertheless escaped the dubious distinction of becoming one of the island's 'party' beaches.
Psarou attracts a more sophisticated crowd and boasts a cosmopolitan air, being hedged around with posh luxury hotels and super-smart restaurants that stretch from traditional Greek tavernas to chic sushi bars.
The beach is medium sized and narrow, with sunbeds and showers. The sunbeds are so crammed in together that visitors won't find that many places to lay down a towel.
Indeed, in August Psarou can get so crowded that visitors count themselves lucky to get a sunbed and holidaymakers have been known to queue to hire one.
The water at Psarou beach is shallow and calm so it's fine for families and there is a good variety of watersports as well as a scuba diving school.
There is a regular bus service to nearby Platys Yialos from Mykonos Town and it's only a kilometre or so over the headland to Psarou along a well-marked and attractive coastal path. Water taxis also arrive here regularly from other Mykonos beaches.