White cubist houses cluster around the old Mykonos port, spilling bougainvillaea, while tiny chapels, too numerous to count, cast their shadows over tiny squares.
It makes strolling around the streets a very pleasant if tricky experience with the maze of alleyways ensuring that visitors are sure to get lost in no time at all.
The main shopping strip is Matoyanni, full of shops, cafes and bars for all tastes, if not all budgets with prices as dazzling as the views.
It's designer wear here and flicking through Gucci and Prada a 'must do' experience for anyone who wants to make a mark in Mykonos.
The harbour is the place for people watching, as boys waltz along the quay watched by racked rows of Ray-bans in the cafes and bars.
At the western end of town is the magnificent Church of Paraportiani, a whitewashed stand of four chapels while south-west is the picturesque Little Venice.
Its name is taken from the wealthy Venetian seafarers who built homes here. It's now home to most stylish bars.
On the windswept hill that overlooks Mykonos Town harbour are the famous 16th-century windmills. To see inside, visit the Agricultural Museum on the road to Platis Yalos.