Fira is the main resort on Santorini after the old name for Santorini island and sometimes spelt as Thera or Thira.
The setting is simply spectacularly, perched on the edge near vertical cliffs that plunge down to the caldera, the sea flooded crater of the volcano that created the island.
Fira is a must-visit port for cruise ships as well as a popular holiday resort. Giant cruise liners moor floating buoys in the harbour and passengers take the cable car up the 250-metre high cliff or jump on a mule to take them up the steep zigzag path.
Fira is also a photographer's dream with its white sugar cube houses and blue domed churches but invariably crowded with holidaymakers and day trippers.
The island's popularity means nothing comes cheap in Fira, especially in tavernas and bars with the best views of the caldera where prices can be astronomic.
The resort is at it's busiest at sunset when cameras try to catch the spectacular fiery sunsets for which Santorini is famous.
There is a small archaeological museum and exhibits include 8th-century red and black urns and the Museum of Prehistoric Thera has artefacts from Akrotiri, a village buried by the volcanic eruption.
There are daily boat trips to the active volcanic islets that lie in the centre of the caldera whose sulphurous mists are mainly responsible for those dramatic sunsets.