Georgeopoulis is now a firm fixture on the tourist map of Crete, sitting as it does at the end of a seven-kilometre stretch of sand half-way between Rethymnon to the east and Chania to the west.
The island arterial road also runs directly behind the resort giving easy access for those who want to use the resort as a base for exploring this part of the island.
Georgioupolis village centre is a real mish-mash with a square cum car park encircled by tourist shops, rental outfits and cafes. Advert hoardings abound and the place has a shabby atmosphere.
Newly built apartments spread over a wide area of what used to be marshland with tall and striking eucalyptus trees everywhere providing plenty of shade.
The deep beach at Georgioupolis runs in an almost unbroken straight line and a long causeway runs out from the harbour to an attractive and much-photographed chapel.
The harbour is a lot less attractive with the rusting wrecks of several boats and an incongruous full-size tarmac covered soccer pitch behind some dilapidated wire fencing.
The low-lying flat scrubland behind the beach is spattered with modern beach hotels and beach village complexes. The marshy land makes this a haven for mosquito larvae and the insects can be a big nuisance in the high summer