Rethymnon or Rethymno is a firm favourite with tour operators and it is not difficult to see why.
Midway along the north coast, between the two bigger centres of Iraklion and Chania, it is also positioned at one of the island's narrowest points north/south.
Rethymnon makes an ideal base from which to explore Crete, with south coast beaches, are a relatively short drive away.
Rich in tradition and with an extensive town beach there will be those content to stay in Rethymnon and richly rewarded they are, provided they stick to the centre.
The east and west approaches to Rethymnon are a string of hotels and apartments and the south is a twisting uphill battle to the main cross-island highway.
Traffic is heavy and noisy away from the harbour but there is parking space wasteland opposite the municipal gardens (except Thursday which is market day.)
The centre is bursting with tavernas and cafes offering good food at decent prices. Apart from the harbour area, where demand for the romantic waterside setting is well reflected in the bill, it is a place to eat cheaply and well.
Dominating Rethymnon is the huge fortress or Fortezza, first built by the Venetians with three gates, a star-shaped wall formation and towering bastion watchtowers. Many parts of the fortress are being restored and it houses an excellent museum.